Malaika Arora on Failure: Give It Your All, But Moving On Matters

From Screen Star to Business Visionary

Malaika Arora’s evolution from a celebrated Bollywood performer to a multifaceted entrepreneur reads like a masterclass in instinct, passion, and the willingness to reinvent oneself. The journey began on the silver screen, where Malaika Arora captivated audiences with dazzling dance numbers and charismatic screen presence. Over time, the allure of entrepreneurship grew, leading Malaika Arora to launch Maejoy, an elevated lifestyle and accessories brand. Maejoy emerged from a strategic partnership with Exceed Entertainment and Myntra Jabong, marking another milestone in Malaika Arora’s expanding portfolio.

Beyond Maejoy, Malaika Arora now oversees three successful restaurant ventures: Scarlett House in Juhu, Scarlett House in Bandra, and the recently inaugurated Sweeney in Khar. These establishments reflect Malaika Arora’s deep-rooted love for food, fashion, and fitness—areas that intersect naturally with the public persona that Malaika Arora has cultivated over decades.

The Natural Progression into Entrepreneurship

Q: You have changed your entire work life around, from being on the silver screen to now having restaurants and now Maejoy. What made you take the plunge into becoming an entrepreneur?

MA: The shift felt like a natural progression rather than a pre‑planned decision. Every individual follows a trajectory that eventually aligns with personal aspirations, and Malaika Arora found that the exposure gained through television, film, and public events opened doors that were previously unseen. One opportunity seamlessly led to another, creating a chain reaction that guided Malaika Arora toward business ownership.

In addition, the domains of food, fashion, and fitness resonate deeply with Malaika Arora on a daily basis. These passions are not merely hobbies; they form an integral part of Malaika Arora’s identity, making the transition to entrepreneurship feel like an authentic extension of self.

Driving Forces Behind Continuous Challenges

Q: From being on screen to behind the scenes as an entrepreneur, there’s a lot of hard work that goes into it. It’s not always glamorous. What drives you and inspires you to pursue new challenges consistently?

MA: The urge to push boundaries fuels the pursuit of new endeavors. Malaika Arora views each venture as a fresh experiment, fully aware that successes will be interspersed with setbacks. This mindset transforms every obstacle into a challenge worth tackling. Moreover, without taking the first step, the possibility of achievement remains forever out of reach.

Another pivotal element is the presence of an exceptional team. Whenever Malaika Arora contemplates a new project—be it a restaurant, a fashion line, or an accessories collection—team members provide strategic guidance and collaborative energy that empower the venture. The credit for many accomplishments therefore belongs equally to the collective effort.

Confronting Failure and Moving Forward

Q: One thing that you mentioned a couple of times is the fact that there will be failures. How do you move on from that?

MA: For an entrepreneur, the ability to move on is paramount. Dwelling on a setback or attempting to revive a concept that no longer serves its purpose is counterproductive. Malaika Arora believes in exhausting every viable avenue, applying 100 % effort, and then strategically pivoting when results fall short.

When targets are missed, Malaika Arora responds by intensifying focus, reallocating resources, and driving the team toward a higher level of performance. The philosophy centers on relentless dedication rather than lingering on the disappointment of a missed milestone.

The Food Space and Bollywood

Q: A lot of your contemporaries—Shilpa Shetty with Bastian, Karan and Johan with Neuma, and even your sister Amita with Jolene By The Sea—are all restaurateurs. What makes the food space so enticing for Bollywood?

Malaika Arora observes that the culinary world offers a tangible way to connect with audiences beyond the screen. Restaurants become cultural hubs where fans can experience a piece of a celebrity’s lifestyle, taste curated menus, and enjoy an ambiance that reflects personal branding. This direct engagement satisfies both creative expression and entrepreneurial ambition, making the sector particularly appealing to public figures.

The Birth of Maejoy

Q: Coming to Maejoy, what was the inspiration behind launching your jewellery brand?

MA: The concept for Maejoy had been simmering for an extended period. When the right moment arrived, the ingredients—design insight, brand strategy, and a supportive team—aligned perfectly, allowing the vision to crystallize. Malaika Arora’s longstanding involvement in fashion provided a natural bridge, making Maejoy feel like a harmonious marriage of experience and aspiration.

The name itself is a blend of two elements: “Mae,” derived from Malaika Arora’s own name, and “Joy,” representing the feeling Malaika Arora wishes each customer to experience when wearing a piece from Maejoy. The aim is to foster self‑love, self‑care, and a sense of happiness through accessorizing.

Lab‑Grown Diamonds: Distinguishing Maejoy’s Offerings

Q: Talking about lab‑grown diamonds, there are a lot of players in the market already. What makes your products unique?

MA: Lab‑grown diamonds appeal because they combine luxurious appeal with affordability and sustainability. Malaika Arora believes that the market is primed for this fusion, and while other brands exist, no competitor offers a piece that carries the unmistakable signature of Malaika Arora.

The collection’s price points, carefully curated designs, and versatile wearability set Maejoy apart. Each piece is crafted to transition effortlessly from day to night, ensuring that customers can integrate Maejoy accessories into a broad spectrum of outfits without compromising style.

Guidance for Aspiring Entrepreneurs

Q: What would be your advice to budding entrepreneurs?

MA: In today’s dynamic environment, opportunities abound, and taking the plunge is essential. Without experimentation, the potential for discovery remains untapped. While thorough research and securing investor support are prudent steps, the decisive factor is the willingness to act. There will inevitably be successes and failures, but abstaining from trying guarantees no progress.